Vancouver Fashion Week (VFW)

Vancouver Fashion Week (VFW) is an event that happens twice a year and always brings together many innovative international designers and professionals in the industry. Mark your calendar for the next VFW for Fall/Winter 2017 from March 20th to March 26th, 2017. I had the pleasure of meeting and assisting Jamal Abdourahman, the founder of VFW. He helped establish the event in 2001.

From May to September 2016, I was a Social Media Intern for the organization. I really enjoyed working with many dedicated individuals at the office, Khatsahlano, the Cadillac launch party and throughout the week long event. At the office, I would check specific Google Alerts, look through VFW’s social media channels, listen to influential guest speakers, take notes, carry out research, ask questions, write blog posts about fashion and beauty trends and write a couple of designer biographies. Outside the office, I assisted with street style photography and asked trendsetters questions about their personal style. My writing experience from VFW led to a freelance writing opportunity with Prizm Media Inc.

I attended the Khatsahlano Street Party on West 4th Avenue on July 9, 2016. I took some photos of stylish people with their permission near VFW’s booth and media wall. There was also a makeup chair for free minimalist makeovers inspired by the earlier fashion show. I actually got to be selected along with another attendee to get my makeup done. There is even a YouTube video! VFW also had two fashion shows. The first was Fashion on 4th Lifestyle Fashion Show with models wearing clothes from the surrounding stores from West 4th Avenue such as lululemon athletica. DJ Trouble was spinning the music. The second fashion show was for kids and even had a kid DJ!

On September 6th, VFW showcased two of our designers from their upcoming S/S17 shows at the launch of Cadillac’s new lineup at Dueck Cadillac in Vancouver on Marine Drive. Atelier Grandi and TKC Design Inc. featured 10 to 12 looks from their past collections at the 2017 launch party. I helped manage VFW’s social media channels, take some pictures before the show during the runway rehearsal, during hair and makeup, behind the scenes and backstage during the event.

The 28th season of VFW took place at the Chinese Cultural Centre of Greater Vancouver from September 19th to the September 25th. Many international and local designers displayed their Spring/Summer 2017 collections. VFW is a 19+ event due to the sales of alcohol from the bar. Throughout the week, I ran various errands such as going to nearby dollar stores to replenish snacks and plastic drink glasses for the bar. I also blended some prepared smoothie mixes by The Good Stuff for the hardworking staff members. I assisted with cleaning up the venue in the mornings in preparation of upcoming shows. Every night, I greeted guests, manned the desks for the guest list, ticket sales and admission. I scanned electronic tickets and took paper tickets from guests and gave attendees the right colored wristbands and put it on for them. I would thank all attendees for coming at the end of day and if there was an after party, I would give them wristbands and put them on guests for free cover on behalf of VFW.

My official VFW name and position badge! You can also see the press gift bags in the background filled with goodies such as Elle Canada Magazines. 


My PR Practicum with the ALS Society of BC

Front DoorFor four weeks, I assisted with public relations related tasks and activities for the ALS Society of BC during my practicum.

Some samples of work produced include a poster I designed for the Nanaimo Curling Club’s upcoming pub night by looking at example pub night posters online, finding suitable Vector or creative commons images and using different fonts and colours for contrast and visual interest. I created a Microsoft Excel spreadsheet list of all the television, online and radio news sources in British Columbia. I made a Microsoft Excel spreadsheet list for all the sponsors for the Whitehorse Walk silent auction in the summer. I wrote a total of 21 press releases. I obtained media coverage about some of the award recipients. I have included some screenshots below from Maple Ridge & Pitt Meadows Times, the Maple Ridge & Pitt Meadows News, the Abbotsford News, Oak Bay News, Peace Arch News, the Surrey Leader, Burnaby Now and BC Local News. I also obtained media coverage from CFJC Today and Kamloops This Week.     


I enjoyed assisting the ALS Society of BC and getting to know the people behind the organization.

Fundraising Freak

As an avid volunteer, I enjoy helping out in the community. The first photo from the top left from December 2014 features Vikram Vij answering one of the many phones at CBC Open House and Food Bank Day.  A total of $575,223 was raised from phone, text and online donations in 2014. The second photo from the right is a captioned screenshot of me posing with a box of Krispy Kremes. We are selling Krispy Kremes outside certain transit stations on Monday, January 25, 2016 to raise money for the charity, Cause We Care Foundation. We are having our special event, KPU’s A Night in Wonderland on Tuesday, March 1, 2016 at the Waterfall Building at 7pm to 11pm to benefit the charity. The bottom picture is a graphic to promote our upcoming Pub Night at Edith + Arthur Public House in Surrey on January 28, 2016 at 7pm to 11pm. Everyone who purchases a $20 ticket for the event gets a burger and a drink. Stayed tuned for future fundraising activities and our upcoming special event!

Make The First Move

I like to encourage people to realize that any action is a good action if it’s proactive and there is positive intent behind it.“-Michael J. Fox

I find that being proactive instead reactive serves me well. I just had my first day of school in my final year of university. I am volunteering with a new organization with an upcoming weekend event in November.

The Power of Martial Arts on November 7th and 8th (postponed tentatively for March 2016-stayed tuned!) at the Fraser Valley Trade and Exhibition Center will have a seminar by UFC pioneer and Hall of Famer, Royce Gracie. Check out The Power of Martial Arts

I have been more active on Twitter and contacting certain people who may be interested in attending the event. As a student, I direct all questions I receive to my supervisor for clarification.

I remember hesitating to email a specific question to a reporter for the New York Times when I took an introductory Journalism course. My assignment focus was a critical analysis on a their contribution to a developing story.  I was shocked to receive a detailed response.

As a PR student, name recognition in media advisories or hints in a press release will likely catch the attention of reporters who receive many daily emails about anything. Recent replies from prominent local figures provide reassurance for relevance and intuition.


A hero is someone who understands the responsibility that comes with his freedom.” –Bob Dylan

Over the summer, I have learned that you must never lose sight of your goals. Despite hardships, I believe that change can be positive and many opportunities are rewarding. One of my resolutions is to address immediate concerns and deal with matters at hand. Being assertive can be challenging when you do not want to be perceived in a negative way but you want to convey your intent with conviction. By taking charge of aspects of my life, I feel confident in my abilities. My personal growth allows me to reflect on my past experiences. I am looking forward to start my final year of school in September.


“Energy and persistence conquer all things.”-Benjamin Franklin

As a Public Relations Diploma student, I am learning about the importance of maintaining a great attitude, being punctual, being prepared, considering all opportunities and being assertive.

I recently wrote an exam, had a phone interview, group interview and three individual interviews.

Updating your resume is crucial before reaching out to employers. Formatting and design are essential components which will be critiqued. Cover letters should be addressed to whom it may concern in an appropriate manner. Researching companies you are applying to is vital to familiarize yourself with their corporate culture. It helps to have an inquisitive mind.

Appreciate the Arts

11060891_10153166438074522_5356377271370522435_nI have been singing with a classical choir for almost three years. In the last seven months, I have been a member-at-large for the Board of Directors of the choir. Our last concert in March focused on the Fauré Requiem. Our next concert in June, “A World of Music” will feature cultural pieces from seventeen countries in a vocal flight around the globe.



Pacific Assistance Dogs Society (PADS) Open House

PADS Spring Open House
Saturday April 18
11:00 – 4:00pm

Location: PADS Campus
9048 Stormont Avenue
Burnaby, BC

Are you interested in learning more about PADS’ programs and volunteer opportunities? Want to meet some of our amazing puppies, dogs and people?

• Tour the facility & enjoy some refreshments
• Meet the puppies-in-training, staff and board of directors
• See client team demonstrations
• Craft & Gift Sale (all proceeds support PADS)
• Refreshments will be served


For additional information:


Jessica Vero

Featured imageJessica at the Canada Nail Cup

I had the opportunity to interview one of the contestants of the Canada Nail Cup, Jessica Vero. Jessica won third place for the Fun Sculptured category sponsored by Valentino Beauty Pure. She conveyed her enthusiasm on an Instagram post where she aspires to place first in the same category next year. One of the guidelines of the category was that one hand of the model will have square nails, while the other hand must have a differently shaped nails. The contestants had two and a half hours to complete the challenge. Jessica has always had a passion for fashion, beauty and films. She has no trouble taking in her surroundings and find inspiration in the environment around her from street style to nature. She is active on social media on Facebook, Pinterest, Instagram, Twitter and YouTube to showcase her designs. In 2003, Jessica was a part of the Makeup Artistry Program at Blanche MacDonald to study beauty, fashion, special effects and airbrush application. After graduation, she worked in the movie industry focusing on special effects. A year later, she made the decision to return to Blanche Macdonald for the Nail Technician Program. She balanced her schooling by being a freelance makeup artist for special events, graduations and weddings. Jessica found her true calling after graduating from the program by working at a salon. She loved the work environment by building relationships with customers.